I wrote edgy and irreverent copy for G.I.Jonny Durex packaging, postcards and also the G.I.Jonny microsite. Two weeks from launch, the site received over 3 million hits - an average of 125,295 impressions a day and at least 33,000 visits to the 'Create your G.I.' tool. In 2008, the G.I.Jonny site won a Webby Award. Read more about this work with Playgroup.
G.I.Jonny is a BBC interactive campaign to raise awareness of STIs amongst young men and women, and launched in the run up to World AIDS Day, 2007.
BBC / Durex
G.I. Jonny campaign copywriting